The starting point
Avant Rent A Car had a good offline business but a digital presence that didn’t do it justice: a slow website, abandoned social channels and no content strategy. Bookings depended almost entirely on word of mouth and platforms with high commissions.
The diagnosis
- Website not optimised for mobile or direct booking.
- An unmanaged Google profile.
- Instagram with sporadic posts and no visual line.
- Total dependence on intermediaries.
What we did
We redesigned the identity and built a fast website geared towards direct booking. We activated the Google profile, a consistent editorial calendar and a recognisable visual line. The goal: that the customer book directly, with no commissions in between.
It wasn’t a single action, but consistency: posting every week, answering every review and keeping the website always up to date for months.
Results
- A sustained rise in direct bookings.
- More visibility in local searches.
- A real community on social, not bought numbers.
- Less dependence on external platforms.
The Avant case sums up how we work: honest diagnosis, consistent execution and real metrics. There are no magic shortcuts; there’s method applied month after month.