Internal document · v2.0 · May 2026

Brand
guidelines.

Spanish creativity. German precision.

The full system we use to design, write and show Spain Consulting Group. Type, colour, voice, logo and capabilities.

Version
v2.0May 2026
Since
2004+22 years in digital marketing
Languages
ES · DE · ENOne book, three voices
Use
InternalTeam and partners
01 / MANIFESTO

We're not just another
agency. We're the one that
understands your business.

Somos la que entiende tu negocio.
Since 2004 · Digital marketing · ES · DE · EN

Web design, social media and branding for businesses that compete seriously. No templates. No bullshit. Results that can be measured.

Since 2004 we have worked at the intersection of southern Spanish warmth and German precision. We build visual systems for real businesses — dealerships, restaurants, salons, workshops, hotels, clinics — and design their online presence to sell, not just decorate.

+160 active brands. Five countries. One obsession: that you sell more.

02 / POSITIONING

We know how
a car gets sold today.

Sabemos cómo se vende un coche en 2026.
Most agencies treat a dealership as if it were a hair salon. We don't. We know your sales cycle is long, that the decision happens on WhatsApp, that the insurance price matters as much as the car itself, and that one bad review can sink your month. SCG positioning · 2026
+22
Years in
digital marketing
5.0★
Google · 25
verified reviews
5
Countries · ES, DE, IT,
HK, CN
24h
Available
every day
03 / KEY DATA

Your competition is
selling cars on Instagram.

67%
The problem
Of buyers research online before setting foot in a dealership.
3×
The lever
More leads with video. A well-produced reel triples inquiries compared to a static photo.
90%
The gap
Of SMBs without a clear digital strategy. They post because they have to. We post with goals.
04 / COLOUR SYSTEM

Warm black. Gold.
Editorial cream.

The current system that drives the website, the materials and the social channels. Each colour has a role: deep backgrounds, an accent that invites the click, and a cream that supports reading.

BG
Click to copy
#0e0e0c
— var(--bg)
Main surface
BG-2
Click to copy
#151411
— var(--bg-2)
Secondary surface
CHROME
Click to copy
#1c1b17
— var(--chrome)
Cards and panels
ACCENT
Click to copy
#d99a2b
— var(--accent)
Primary accent
ACCENT-BRIGHT
Click to copy
#f5b949
— var(--accent-2)
Hover and bright CTA
INK
Click to copy
#f5f1e8
— var(--ink)
Primary text
INK-DIM
Click to copy
#a8a296
— var(--ink-dim)
Secondary text
INK-MUTED
Click to copy
#6b665c
— var(--ink-muted)
Muted text
Future direction The brand brief identifies a gradual migration to cashmere beige (#D2C2A8 / #B79A72) replacing the saturated gold, aligned with the European editorial register. Until it is licensed and validated, the current system on this page remains in force.
05 / TYPE SYSTEM

Fraunces. JetBrains Mono.
Inter Tight.

Three typefaces. One editorial hierarchy.

DISPLAY · EDITORIAL SERIF
Fraunces
Headlines, manifestos, "scg." logo, featured figures. Carries the premium editorial character and the calm authority of the brand.
Aa
Light 300 · Regular 400 · SemiBold 600 · ExtraBold 800 · Italic 400
MONO · TECH ACCENT
JetBrains Mono
Labels, badges, prices, technical data. Marks the technical and precise character of the sector. Always uppercase with open tracking.
01
Regular 400 · Medium 500 · Letter-spacing 0.08–0.12em
BODY · NEUTRAL SANS
Inter Tight
Body text, navigation, forms, footer. The neutral, precise voice that supports reading without competing with Fraunces.
Aa
Regular 400 · Medium 500 · SemiBold 600
Future direction Once licensed, Canela or PP Editorial New would replace Fraunces in premium pieces. Suisse Int'l or Neue Haas Grotesk would replace Inter Tight. JetBrains Mono remains as the technical accent.
07 / VOICE

How we speak.
How we don't.

Premium vocabulary with grit. No agency clichés.

— Always Always
  • niche digital marketing
  • design that sells
  • online presence
  • measurable results
  • no templates, no bullshit
  • strategy with goals
  • sells, doesn't decorate
  • dealerships and SMBs
  • measurable since 2004
  • direct, bilingual, concrete
— Never Never
  • we'll handle your socials
  • we make posts
  • cheap packages
  • budget agency
  • community manager
  • let's make it viral
  • empty engagement
  • we'll crush it
  • "innovative strategies" (empty)
  • 360° solutions
08 / CAPABILITIES

Four disciplines.
One obsession: that you sell more.

01
Social Media
Full management of Instagram, Facebook, TikTok and Google Business. Content, strategy, message replies and monthly reports with metrics that match sales.
02
Graphic Design
Logos, full branding, price lists, signage, visual identity and art direction. Imagery you recognise from a distance.
03
Web Development
Fast, responsive websites with vehicle catalogues, portal integration and local SEO from day one. Our own stack, kept maintained.
04
Digital Consulting
Business analysis, competitive audit and action plan. If we're not the right fit, we'll tell you who is.
— Selected work · ES · DE · IT · HK · CN
Niche · Automotive
Autos Tarahales
Dealership · Las Palmas · GC
autostarahales.com
RP Cars Autotrade
Premium pre-owned · Madrid
rpcars.es
SCG Cars
Premium import · DE → ES
scgcars.de
ATVI Automóviles
Dealership · Telde · GC
atviautomoviles.es
Premium Dealer
Premium vehicles · San Bartolomé · GC
premiumdealer.es
Lancimotor
Dealership · Ingenio-Telde · GC
lancimotor.com
Others · Selected brands
Beauty by Caballero
Aesthetic medicine · Vilshofen · DE
beautybycaballero.de
Jamón & Vino Welt
Canarian gastronomy · Munich
kanaren-muenchen.de
Olive Home
Luxury villa · Lanzarote
olivehome.de
Víctor Santana Peluqueros
Hair salon · Las Palmas · GC
victorsantanapeluqueros.es
09 / CONTACT

Let's talk.

A 20-minute call. No commitment, no inflated quotes.
Studio
Spain Consulting Group
Obere Vorstadt 11
94474 Vilshofen an der Donau
DeutschlandUSt-IdNr. DE348143608
Direct contact
+34 675 787 109Phone · WhatsApp marketing@spainconsultinggroup.esBriefings, proposals
Digital
spainconsultinggroup.esWeb · ES · DE · EN @spainconsultinggroupInstagram company/spainconsultinggroupLinkedIn
scg.
Selected brands since 2004
Niche digital marketing.