€0 - €50/month · Do it yourself
Wix, Squarespace and the like: templates anyone can put together. Fine for having “something” online, but usually slow, generic and hard to rank. For a dealership that lives off image and local SEO, they fall short fast.
€500 - €2,000 · Freelancer
A freelancer builds you a more polished, bespoke website. Quality depends a lot on the person. A good option if you find someone who understands automotive, but watch out for maintenance and support down the line.
€2,000 - €6,000 · Boutique agency
This is where serious work starts: bespoke design, a fast website, SEO, stock integration, WhatsApp, Google profile and support. The sweet spot for an SME trader who wants to compete seriously without overpaying.
It’s not the pretty design, it’s the unseen part: speed, technical SEO, stock that updates itself, and being built to turn visits into calls. That’s what you’re paying for.
€8,000 - €15,000 · Large agency
Large agencies with big teams. High quality, but much of the price is structure and large accounts. For most SME dealerships it’s oversized: you’re paying overhead you don’t need.
So how much should you spend?
For a small or mid-sized dealership, the boutique-agency range (€2,000 - €6,000) usually gives the best return: a professional, fast, sales-oriented website without paying for a multinational’s structure.
The price isn’t what matters; the return is. A €3,000 website that brings ten enquiries a month is infinitely cheaper than a €300 one that brings none.